Patient Education

Target audiences must be approached in ways that respect their unique culture and values. As a result, their willingness to listen and adopt positive behavior change increases.

Magazine Stories

Health principles and medical advice are better understood when illustrated through emotionally provocative stories.

Health News

Approach health news positively. Guilt and fear are not appropriate motivators because they are not sustainable. Focus on potential positive change while addressing the reality of poor health behaviors.


Blogs are an effective way to educate people on narrow topics that fall under a large umbrella.

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